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Example

Avery Marlowe's site, page by page.

Avery Marlowe is our fictional demonstration agent. Walk through the complete site: the homepage, the properties, the communities, the journal and the contact page.

A complete demonstration siteThe Marlowe Coast properties page

What to look for

Three things to check.

  • The first screen

    Open the homepage on your phone, the way most buyers will. Notice how quickly it says who the agent is, where they work and how to reach them.

    Open the homepage
    The Marlowe Coast homepage: a waterfront home behind the headline "South Florida, represented with care" and two buttons
  • One listing, start to finish

    Go from the homepage to a property and on to its inquiry, the way a buyer would. The question a buyer sends arrives with the home it is about.

    Open the listing
    A listing page: 18 Pelican Crest Lane with its price and a row of facts under a photograph of the home
  • The journal

    Market articles are written in the agent's voice and cite their sources. Read one and see whether it sounds like a person.

    Open the journal
    The journal: a large photograph over the lead article, "Four South Florida Markets, Four Different Ways to Live"

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