Skip to main content

Campaigns and lead capture

A landing page for every campaign.

We write your Google and Meta ads, give each one its own landing page, and keep improving them after launch. Visitors answer a few questions, so you know their timing and price range before you call.

What you get

From the ad to a lead you can call.

  • One page for one ad

    Each Google or Meta ad points to its own page: the listing, Sunday's open house, a seller offer. The visitor lands on exactly what they clicked.

    • In your brand, built around the property
    • One thing to do on the page
    • Taken down when the campaign ends
    A campaign page for a Sunday open house: the question "When are you hoping to move?" with four answers beside a photograph of the home
  • Short questions, one at a time

    Instead of a long form, the page asks one easy question after another. By the end you know what a bare email address never tells you.

    • Buying or selling
    • Timing and price range
    • Financing
  • A lead with its answers attached

    The inquiry reaches you sorted and summarized, with the campaign and the property that produced it. It goes to your CRM when one is connected, and stays in Regencly either way.

    • The campaign and property stay with the lead
    • Sent to your CRM
    • Without a CRM, every lead lives in Regencly
  • Work that continues after launch

    After launch we keep working in the background. We try a second photo, rewrite what underperforms and look at what other agents nearby are running. A change to your ad or your budget waits for your approval.

    • A new version when one stops working
    • Fair Housing checked every time
    • Cost per lead, not just clicks
    This week on the Sunday open house campaign: a second photo tested, the headline rewritten and Fair Housing checked, competing open house ads nearby reviewed, and moving more budget to the better photo waiting for your approval. Cost per lead went from $46 to $31.

How it works for you

How a campaign works

  1. Tell us the campaignA listing, an open house, a community, a seller offer. We write the ads and build the landing page around it, and you approve both.
  2. Visitors answer as they goThe page asks short questions one at a time, so a visitor becomes a lead with real context instead of a bare email address.
  3. The lead reaches you readyInquiries arrive sorted and summarized, and go to your CRM when it is connected. Without a CRM, every lead lives in Regencly.
  4. We keep improving itWe watch what each ad costs per real lead, try new versions and send you the next change to approve.

What we handle

What we handle

Questions are set per campaign. Ad results come from your ad account's reports. Routing and source tracking depend on your setup.

Ads written and checked

Headlines and ad text for Google and Meta, checked against Fair Housing and Florida advertising rules before you approve them.

A landing page per campaign

A focused page for each ad or campaign, in your brand, never a generic form.

One question at a time

Buying or selling, timing, price range and financing. Easy questions first.

Source kept with the lead

The campaign and the property that produced the inquiry stay attached.

When connected

Your CRM, not ours

Leads go to Follow Up Boss, Rechat, Mailchimp or Constant Contact with their context. Using another? Ask us during the demo.

When connected

No CRM, nothing lost

Every lead is visible and workable inside Regencly, even with no CRM at all.

Retire when it is over

When the campaign ends, we take the page down or point it somewhere useful.

Improved after launch

A second photo or headline, a rewrite when an ad underperforms, and a look at what agents nearby are running.

Cost per real lead

What each lead you actually reached cost, per ad and per week. Not cost per click.

Common questions

Something we didn't cover? Ask on the demo.

See all questions
  • Will it work with my CRM?

    We connect to Follow Up Boss, Rechat, Mailchimp and Constant Contact today, and each lead arrives with every answer the visitor gave. Using something else? Name it when you book and we confirm it before the call. Without a CRM, every lead stays in Regencly.

  • Can I use this for Google and Meta ads?

    Yes. Each ad can point to its own landing page, so the visitor lands on the exact property or offer they clicked.

  • Do you keep working on the ads after launch?

    Yes. We compare what each lead cost, try new photos and headlines, and rewrite what underperforms. At a typical agent's budget a real difference in leads takes a few weeks to show, so we tell you when it is too early to judge. Changes to your ads or budget wait for your approval.

Meet your marketing team.

Thirty minutes. We bring a plan for your market: your site, profiles, reviews, social and ads.