Social media
Getting your Instagram ready for managed posting
Before anyone can schedule posts for you, your account needs a few settings in place. Here is the order to do them in.
In short: scheduled posting through Instagram's official tools needs a professional (business or creator) account. Depending on how your posting tool connects, it may also need a linked Facebook Page. Set that up first, tidy your profile, and keep an approval step for every post, because you are responsible for what goes out under your name.
Many agents want help posting consistently but assume that any automation will get them penalized. The reality is more specific. Instagram supports scheduled publishing through its official, approved interfaces, which is how established scheduling tools work. What gets accounts in trouble is unofficial automation: bots, shared logins, automatic direct messages, and fake engagement.
Step 1: Switch to a professional account
Instagram's official publishing interface works with professional accounts, meaning business or creator accounts, not personal ones. You can switch in the app's settings in a few minutes, and you keep your followers and posts. A professional account also gives you insights about which posts people actually engage with.
Step 2: Check whether you need a Facebook Page
Meta offers two ways for tools to connect to an Instagram professional account. One signs in with Instagram and does not need a Facebook Page. The other signs in through Facebook and needs the Instagram account linked to a Facebook Page. Ask whoever will post for you which one they use. If it is the Facebook route, create a Page under your name or your team's name (a personal profile is not enough) and link it from your Instagram account settings.
Step 3: Set up a profile that converts
Your profile is where people decide whether to follow or call:
- A clear photo: a professional headshot or your team's logo.
- A name field that includes what you do and where, for example "Avery Marlowe, Palm Beach homes".
- A short bio that says who you help and how to reach you.
- Your website link, pointing to your own site rather than a link list that sends people elsewhere.
- Contact buttons switched on so people can call or email in one tap.
Step 4: Decide who approves what
Even with help, you remain responsible for what is published under your name, including fair housing rules and your state's advertising requirements, such as including your brokerage name where required. Keep an approval step for every post. A good process, like the one we are building for Regencly social, sends you finished drafts, lets you approve with one tap, and makes it easy to ask for changes.
Step 5: Keep the human parts human
Some things should stay with you. Replying to comments and messages is how relationships form, and automated replies are a common reason accounts get restricted. Interactive story features such as polls and question stickers also need to be added by hand. A good partner prepares those so they take you a minute, but posts them through you.
What to post
- New listings, presented with the same quality as your website.
- Recently sold homes, with what made the sale work.
- One short market note a week for the neighborhoods you serve.
- Local places and events, which earn follows from people who are not moving yet.
Describe homes and places, not the people you imagine living in them, in captions as well as in images.
Sources
Managed social is coming soon
Regencly will draft your posts in your voice and publish only what you approve. Ask about it in your demo.
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